Trial-to-Paid

    50-80% of your trial users never activate. They never see what your product actually does.

    They signed up. They poked around. They left. Not because your product doesn't work, but because nobody showed them the moment it clicks.

    Trial cohort · Week 14
    247 trials · Apr 7 – Apr 13
    Activation
    27%87%
    68 of 247 activated214 of 247 activated
    Trial → paid
    5%38%
    12 of 247 paid94 of 247 paid
    Time to first value
    8d 14h4m 12s
    median this weekmedian this week
    Daily breakdown · last 7 daysbaselineon Nimbia
    MON101033
    TUE111137
    WED121239
    THU121238
    FRI111134
    SAT6618
    SUN5516
    The Problem

    The aha moment exists. Your trial users just never get there.

    Most SaaS products lose 50 to 80% of trial users before they reach that moment. The path from signup to aha has too many unguided steps. The user creates an account, lands on an empty dashboard, clicks around, doesn't understand what to do first, and closes the tab. Trial over.

    Nimbia is an AI onboarding agent for SaaS that does 1-on-1 screen-sharing calls with users, seeing their screen, controlling their browser, and guiding them via real-time voice. It walks trial users directly to the aha moment. Not with a tooltip pointing at a button. With a live session where the AI opens the right page, fills in the first step, and shows the user exactly what the product does for them.

    The switch

    Same trial clock. Two ways to spend it.

    The old way

    Trial user signs up. Welcome email arrives with five links.

    Product tour fires. Four tooltips, then the user is on their own.

    Onboarding checklist waits. Six items; they complete two.

    Core workflow never happens. Day 3: same dashboard, tab closed.

    Day 7: "you have 7 days left" email. Unopened.

    Day 14: trial expires. Gone.

    200 trial signups last month. 35 converted. You know 100+ of those lost users would have converted if someone had just shown them.

    The Nimbia way

    Same trial user signs up. They click "Get started" and connect with Nimbia.

    Nimbia takes the browser. Creates their first project and fills in the fields.

    Connects an integration. Runs the workflow end to end, explaining as it goes.

    The user watches their own screen. Their account, their data, producing the result they signed up for.

    Four minutes in, the aha moment hits. Not because they read about it. Because they experienced it.

    No countdown emails needed. The trial stops being a race against expiry.

    They enter their card on day 2 instead of day 13.

    How It Works

    Walking trial users to the moment they can't imagine canceling.

    Nimbia gets every trial user to that moment. Not describing it. Doing it on their screen.

    The session looks like this:

    A trial user clicks "Get help." Nimbia connects via voice. "Let me walk you through your first [workflow]. I'll control your screen."

    The AI navigates to the starting point. Clicks the right buttons. Fills in the right fields. Explains what's happening and why as it goes. The user watches their own product do the thing they signed up for.

    If the user interrupts ("What does this setting do?"), the screen pauses. Nimbia answers. Resumes.

    The session ends when the workflow is complete. Real result. Their data, their configuration.

    Results

    Activation goes up. That's the easy part.

    You hear what they're thinking:

    What to build. What they want, what confuses them, the feature they wish existed. Roadmap input from real users, at the volume of every signup.

    What to call it. Their language for the problem. The alternatives they mention. The objections they raise. The words to put on your homepage, in your ads, in your sales decks. Handed to you by the people you're trying to reach.

    Who to call. Trial users say things on a call they'd never type into a form. That's how you decide who to chase, and what to lead with.

    Sander Kamphuis, founder of WeMind

    Nimbia roughly doubled our trial-to-paid conversion.

    Plus every trial user is a real conversation now. We learn what they want, we see who’s serious, and we know exactly what to say when we follow up.

    Sander Kamphuis

    Founder, WeMind

    FAQ

    Frequently asked questions

    What teams ask before rolling out Nimbia.